Welcome to Simplechicks, where swim and underwear meet inclusivity, comfort, and style. I'm Diana, the founder and creative force behind this space.

Inspired by my own journey with my body, I embarked on this venture to redefine power and inclusivity in the world of swim and underwear.

Facing my own battle with cervical cancer, I have experienced challenges with my body and the power it has. Drawn to create a space where people could feel empowered to browse and shop for their essential swim and undewear and feel included has been my driving force.

SimpleChicks is a symbol of resilience; a testament to the strength that lies in embracing our bodies, no matter what challenges they may face.

We are building a brand for all women and all bodies.

With love, Diana